Local pages, ad funnels and a review sender, with nothing faked
- Headline figure
- 0 lost leads across 102 form submissions, 220 contacts and 68 opportunities
- Built with
- Eleventy, Decap CMS, Netlify, CRM webhooks
- Client
- Window shutters dealer, kept anonymous
City landing pages, paid-ad funnels and a review request tool for a local installer, plus a photo audit that caught someone else's work passing as theirs.
Measured on the project. Nothing rounded up, nothing projected.
What I built
Nine local landing pages built keyword first, plus four buyer guides written under a strict rule: no invented prices.
Three paid-ad landing funnels wired into the CRM with lead tracking, so every click can be followed to a contact.
A review request sender for the office: search the CRM, preview the exact text on a phone mockup, edit it, send. It refuses to text anyone marked do-not-disturb and warns before texting the same person again within 72 hours.
Mockups with sample data. The way the system works is real.
- Sample data
01 / 03The lead audit traced the funnel end to end before anyone trusted it.
- Sample data
02 / 03The review sender previews the exact text on a phone before the office sends it.
- Sample data
03 / 03The photo audit: a picture has to prove where it came from before it goes on a page.
The photo audit
The site carried 229 images. Only 38 were verified real installs. 81 were left over from an unrelated franchise in another state. I built a provenance check so a photo has to prove where it came from before it goes on a page, and it has already caught two hero images credited to the wrong job.
The lead audit
Before trusting the funnel, I checked it end to end: 102 submissions, 220 contacts, 68 opportunities, zero lost leads and zero missing fields.
Built with
- Eleventy
- Decap CMS
- Netlify
- CRM webhooks
- Next.js
- PocketBase
The client is kept anonymous. Every number on this page was measured on the project. Photos are stock and screens are mockups with sample data.
